— · Makeup
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4.5
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral social media popularity
Multiple reviewers mention buying it because it 'went viral' on Twitter/TikTok or was widely recommended in online comments, especially for creating the aegyo-sal look.
Repeat/collector purchases
A large number of reviews are from repeat buyers noting this is their 3rd, 4th, or 5th+ pencil, often collecting multiple of the 15 shades.
Affordable price and promotions
Reviewers frequently cite good value, discounts/sales, and bundled gifts (pouches, primers, glitter samples) as reasons for purchase.
Curiosity after hearing positive word-of-mouth
Several buyers say they 'always wanted to try' the product after hearing praise from other users before finally purchasing.
Desire for natural, buildable eye makeup product
Buyers seeking an easy way to achieve a natural, dewy under-eye or eyelid shimmer without heavy cream or liquid formulas chose this pencil.
How they use it
Aegyo-sal / under-eye creation
The dominant use case is drawing directly under the eye to create a puffy 'tear trough' smile-line effect, often paired with a darker liner for shading.
Skin concerns raised — and how the product addressed them
✓The pencil is widely reported to successfully create a natural, puffy under-eye 'smile line' effect with just one or two strokes.
✓A few reviewers note the warm-toned shimmer helps visually mask dark circles or pigmentation left uncovered by concealer.
✓Reviewers with dry skin report the powdery formula can look dusty or accentuate dryness, suggesting it's less ideal without a hydrating base.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Eyeshadow and highlighter alternative
Many use it as an eyelid eyeshadow, inner-corner highlight, or cheek highlighter due to its soft shimmer finish.
Layering with primer or base
To improve staying power, several reviewers apply eyeshadow primer or eye base underneath, or dampen the tip with water/mist for stronger color payoff.
Gentle, light-pressure application
Because the core is soft and prone to breaking, users report applying with very light strokes and building color gradually rather than pressing hard.
Requires separate sharpening tool
Since a sharpener is often not included, buyers note they must purchase one separately or use a lip pencil sharpener to maintain the tip.
✓A small number of users mention an allergic reaction or irritation prevented continued use, though most describe it as gentle on the eye area.
✓Some reviewers say applying the color under the eye or on the lash line helps make deep-set or smaller eyes appear larger and brighter.
Concerns and outcomes summarized from reviews; percentages are approximate.
