Brand loyalty and collecting behavior
Many reviewers explicitly state they already own multiple 2aN palettes (4th, 6th, 7th, 8th purchase) and buy new shades purely because they trust the brand's formula and color curation.
Curated 'no throwaway color' shade sets
A recurring purchase driver is the promise that all 6 shades in each palette are usable, reducing waste compared to larger 8-10 pan palettes.
Sale/discount timing
Several buyers mention purchasing during OliveYoung sales or with coupons, indicating price sensitivity and promotional responsiveness.
Personal color (Yebe/Bulbe) matching
Korean/Japanese personal-color culture strongly influences purchases, with buyers seeking specific undertone-matched shades (warm spring vs cool summer).
Gifting
Multiple reviewers purchased the palette as a birthday or general gift, citing the cute packaging and appealing colors as gift-worthy.