— · Makeup
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4.7
512 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Aesthetic/color story appeal
Many buyers say they purchased because the colorway looked "gorgeous" or unique online/in-store, often citing specific seasonal or limited-edition palettes (e.g., Candy Coral, red-toned, mermaid/beach vibes).
Repurchase of trusted brand
A large share of reviewers already own multiple WAKEMAKE palettes and bought another color specifically because they trust the brand's formula and blendability.
Influencer/YouTuber recommendation
Several reviews mention buying after seeing the palette used by YouTubers, makeup artists (e.g., Kajieri), or Instagram accounts.
Sale/discount pricing
Multiple reviewers note buying during coupon events or sales, citing the palette as a good deal at a discounted price, though full price is seen as somewhat expensive.
Gift purchases
Some buyers bought the palette as a gift for friends or family, noting the recipient was pleased with the cute colors.
How they use it
Daily/everyday eye makeup
Most reviewers use the palette for daily, soft, natural-looking eye makeup rather than dramatic looks.
Multi-use beyond eyes
Skin concerns raised — and how the product addressed them
✓Reviewers note the palette can be built up with multiple layers or a primer base to compensate for sheer color, though it doesn't fully resolve show-up on deeper skin tones.
✓Some reviewers manage fallout by tapping off excess product before application or using an eyeshadow base, but a portion still find it bothersome or irritating.
✓A few reviewers report the formula stays put most of the day even without primer, while others mention smudging or color shifting over time.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many use shades as eyebrow powder, blush, contour, or under-eye highlight in addition to eyeshadow, leveraging the variety of matte and shimmer pans.
Layering/buildable application
Reviewers note colors are often sheer and need to be built up with multiple layers or applied with a primer/base for stronger payoff.
Seasonal color-matching
Buyers frequently select specific palette numbers based on personal color type (e.g., yerbe/warm spring, blue-based/cool summer) for seasonal or personal color-matched looks.
Collecting multiple colorways
Many customers own several palettes from the 14-option line and rotate use depending on mood or season.
✓The wide 14-option range lets buyers select palettes tailored to their personal color type, and many report the shades complement their skin tone well once matched correctly.
✓A couple of reviewers specifically note the soft, buildable texture works well for puffy eyes and aegyosal (under-eye) makeup looks.
Concerns and outcomes summarized from reviews; percentages are approximate.
