Social media/influencer buzz
Many reviewers say they bought it after seeing it on TikTok, Instagram, or because a Korean idol (e.g., Wonyoung) or beauty influencer recommended it.
Prestige dupe reputation
Several reviews explicitly compare it to Dior Lip Glow Oil or Dior Lip Maximizer, buying it as a cheaper alternative with similar glossy, plumping effect.
Repeat/loyalty purchase
A large number of reviews mention this being their 2nd, 3rd, or even repeated repurchase, citing it as a 'go-to' or favorite gloss.
Affordable price point
Reviewers frequently note the good value/price relative to the quality and finish, especially compared to Western prestige glosses.
Layering/gift use
Some buyers purchased it specifically to layer over existing lip tints/lipsticks for a glassy finish, and a few bought it as a gift for family or friends who are rom&nd fans.