— · Makeup
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4.6
346 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/celebrity recommendation
Multiple reviewers explicitly cite YouTubers and K-pop star Taeyeon's recommendation as the reason they bought the product, driving strong word-of-mouth demand.
Multi-functional versatility
Buyers purchase it not just as a concealer but as an oil-control balm, pore blur primer, and cream blush/lip tint, appealing to consumers wanting one compact product for multiple uses.
Portable/travel-friendly format
The small, compact case is frequently cited as a reason for purchase, especially for on-the-go touch-ups and travel.
Affordable price point
Many reviews describe it as 'cheap but effective' or good value for money, appealing to budget-conscious buyers.
Repurchase/collecting shades
Several reviewers mention buying additional colors after a first positive experience or to build a personal concealer palette.
How they use it
Midday touch-up tool
Widely used throughout the day to blot oil and mattify the T-zone without disturbing makeup underneath, especially in hot/humid weather.
Under-eye dark circle corrector
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report the balm instantly mattifies oily areas and controls shine for hours without a dry, cakey finish.
✓Most users say it visibly blurs and softens the look of pores immediately upon application, though a minority experienced pore fallout when layered incorrectly.
✓Many reviewers successfully use it to brighten and neutralize dark circles and hollows, though a few say deep pigmentation isn't fully covered.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Applied under eyes to brighten dark circles, hollows, and tear troughs, often blended with fingers, sponge, or eyeshadow brush.
Pore-blurring primer or setting step
Used before or after foundation to blur visible pores, though some report pore fallout when applied at the wrong step.
Cream blush/lip tint alternative use
Certain pink/coral shades are repurposed as natural-looking cheek and lip color for a 'blood-color' finish.
Localized spot treatment
Applied only to specific oily or discolored areas (nose, cheeks, forehead) rather than the whole face, extending product lifespan.
✓Mixed results: some dry-skin users find it comfortable and non-drying, while others report it feels stiff, creases, or doesn't agree with dry skin.
✓Reviewers note it neutralizes and covers localized redness (nose, cheeks) effectively when used as a color corrector, though full coverage of severe redness is limited.
Concerns and outcomes summarized from reviews; percentages are approximate.
