Influencer and social media recommendation
Many buyers cite YouTubers, Instagram, and the viral 'Nina Park' lip-liner trend as the reason they purchased, especially for using the stick as a lip liner or tear-bag color.
Multi-use convenience
Reviewers repeatedly bought it because one stick can double as eyeshadow, tear-bag color, lip liner, and light contour, reducing the need to carry a full palette.
Repeat purchase / color collecting
Several reviewers mention this being their second or third purchase in a different shade, indicating satisfaction driving repurchase across the color range.
Travel and on-the-go portability
Buyers highlight the compact pencil format as ideal for travel or quick makeup days without needing a palette or brushes.
Price/value promotion
Some purchases were driven by Olive Young promotional sets, gold-member perks, or bundled mini sticks/glitter samples offered at good value.