— · Cleanser
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4.6
14 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Switching from irritating products
Multiple consumers purchased this product after experiencing sensitivity or damage from harsher cleansing oils or face washes, specifically seeking a gentler alternative to restore compromised skin barriers.
Recommendation and word-of-mouth
Several buyers mention purchasing based on employee recommendations or family suggestions, indicating strong personal recommendation influence in purchasing decisions.
Ingredient reputation and trend awareness
Consumers expressed long-standing interest in trying the product and showed awareness of soybean-based formulations, suggesting brand reputation and ingredient-driven purchasing motivation.
First-time cleansing milk trial
Some consumers were purchasing cleansing milk for the first time, motivated by category exploration and the product's gentle positioning within the cleansing milk segment.
How they use it
Double cleansing routine step
The product is used as part of a two-step cleansing regimen, functioning as the first or milk-based cleansing step to remove makeup and impurities gently.
Daily facial cleansing without irritation
Consumers incorporate it into their regular skincare routine as a daily face wash, particularly on days with light makeup application when gentler cleansing is preferred.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Sensitive and acne-prone skin care
The product is actively used by consumers with sensitive skin conditions and acne-prone skin, where tolerance and non-irritation are critical usage priorities.
