Cute, novel packaging/format
Many reviewers say they bought it because of the shaking liquid concept and 'cute' compact packaging, describing it as fun and different from typical powder or cream blush palettes.
Influencer/social media discovery
Several reviewers mention being drawn in by Instagram reels or a favorite influencer's recommendation before purchasing, and some bought multiple shades at once after seeing it online.
Repurchase of a trusted product
A notable share of reviews are explicit repurchases, either restocking a favorite shade or buying additional colors after being satisfied with a previous one.
Multi-functional use case
Buyers cite wanting one product that works as blush, highlighter, under-eye brightener, and light concealer, making it feel like good value for a single item.
Promotional pricing / good deals
Multiple Korean and Chinese-language reviews specifically mention buying during a discount/sale event and considering it good value for money (가성비).