— · Makeup
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5.0
25 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color Appeal & Variety
Consumers were drawn to specific shade options, particularly nude, peachy-beige, and rose tones. The 10-color range allows buyers to find shades matching their preferences, with reviews specifically mentioning purchases based on color discovery.
Brand Reputation for Durability
Multiple reviewers mentioned BRAYE's established reputation for long-lasting lip products, influencing their decision to try the new Over Lip Pencil line. Existing BRAYE tint users made repeat purchases based on brand loyalty.
Social Media & Influencer Discovery
Several consumers reported discovering the product on Instagram and TikTok, indicating strong influencer marketing presence. Visual appeal of the product design drove impulse purchases and multiple-color acquisitions.
Superior Performance vs. Competitors
Buyers explicitly compared this pencil favorably against other brands like Heart Percent, citing better texture and application. Negative experiences with stiff or hard-to-use competitors motivated switching to BRAYE.
How they use it
Base Layer Application
Many reviewers use the pencil as a lip base before applying tints or other lip products, layering it underneath for color longevity and definition. The sticky, non-matte formulation makes it suitable for this foundational step.
Full Lip Coverage & Overdrawing
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers apply the pencil across the entire lip area, not just as an outline. The wide square tip enables smooth, full-coverage application that some users leverage for subtle overlip effects.
All-Day Wear
The product is used as a long-lasting daily lip product that maintains color throughout the day without frequent reapplication, supporting the 'Long Lasting' claim in the product name.
