— · Body care
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4.7
43 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase habit
Multiple reviews indicate customers are repeat buyers ("2nd bottle", "Favorite brand for my feet!", "I'll buy it again when I use it up"), suggesting strong product satisfaction and trust in the ON:THE BODY brand specifically.
Ingredient reputation (keratin)
Consumers specifically mention keratin content as a reason for purchase and continued use, citing its effectiveness at removing dead skin cells and providing moisturizing benefits during dry seasons like winter.
Price and value perception
Several reviews describe it as cost-effective or good value for money, with some viewing it as an affordable daily foot care option compared to other specialty foot products.
Social proof and positive reviews
One reviewer explicitly states they had "high expectations because of the reviews I'd read," indicating that online review visibility influences purchase decisions.
How they use it
Weekly or bi-weekly frequency
Multiple consumers report using it "once or twice a week" as a maintenance routine rather than daily application, suggesting it fits into regular foot care schedules without overuse.
Post-shower or after soaking application
Reviews mention using it when feet are damp or after washing, with some noting they use it during regular showers as part of daily bathing routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted application to heels and rough areas
Consumers specifically apply it to heels and areas with heavy dead skin accumulation rather than entire feet, with one review noting that "for heels only, a small amount is enough."
Seasonal winter use
One reviewer mentions purchasing during winter due to dry skin concerns, suggesting increased seasonal demand during colder months.
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