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4.8
77 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTube Recommendations
Multiple reviews cite beauty YouTubers and content creators as the primary driver for purchase, with customers specifically seeking recommended shades after watching tutorials.
Aegyo-sal & Tear Trough Trend
Consumers purchased this product because they wanted to create or enhance the popular 'baby eye' or tear trough definition effect, a dominant beauty trend referenced repeatedly across reviews.
Reputation for Durability & Longevity
Many buyers were drawn to the product based on reviews highlighting its exceptional staying power throughout the day without smudging or fading.
Repurchase & Collection Building
Multiple reviewers mention buying multiple colors or repurchasing favorites, indicating strong product satisfaction and the appeal of collecting shades.
Multi-functional Use Case
Some consumers purchased the pencil specifically for its versatility—using it as a concealer, shadow base, or highlight rather than just a traditional eyeliner.
How they use it
Daily Under-Eye Application
The most common usage pattern is daily application on the under-eye area and tear trough to create brightness and definition, often blended with a brush or cotton bud.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Eyeshadow
Users frequently apply this pencil as a base or primer under eyeshadow, with many noting it doesn't smudge or shift when other products are layered on top.
Waterline & Inner Eye Highlighting
Consumers use the lighter shades on the waterline and inner corners to open up the eye and create a brightening effect throughout the day.
Blending & Smudging Technique
Many reviews describe softening the pencil application by blending with fingers, brushes, or cotton buds immediately after application for a more natural, diffused look.
Spring & Summer Preference
Several reviewers specifically mention using the product in warmer months, suggesting seasonal relevance, though the durable formula is used year-round.
