Beauty influencer and YouTuber recommendations
Multiple reviews mention purchasing based on recommendations from well-known beauty content creators and extensive positive online reviews from other users.
Repurchase and brand loyalty
Numerous reviewers report buying it multiple times, with some mentioning they repurchase specifically as stock or after trying other scents in the plu product line.
Gift-giving
Several consumers purchased this product as a gift for family members (sisters, partners), drawn by the appealing scent and positive reputation.
Treating specific skin conditions
Buyers purchased to address keratosis pilaris, body acne, folliculitis, ingrown hairs, and post-shaving irritation, attracted by claims of effectiveness for these conditions.
Value and generous quantity perception
Early reviews specifically cite the 200g size and price as attractive, with consumers noting they can use it liberally without waste concerns.