— · Makeup
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4.6
164 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Recommendations
Multiple reviews explicitly mention purchasing after seeing recommendations from influencers like Leo J on TikTok and Instagram, indicating strong viral appeal and trend-driven demand among younger demographics.
Repurchase Loyalty
Numerous reviews from repeat customers indicate high brand loyalty to CLIO cushions generally, with consumers eager to try new versions or shades of the same product line.
Gift & Bundle Appeal
The refill set packaging (particularly the lavender case) is frequently mentioned as attractive for gifting, and the bundle format (foundation + refill + powder pact) appeals to consumers seeking convenience and value.
Formula & Performance Reputation
Consumers are drawn to CLIO's cushion line reputation for buildable coverage, natural finish, and reliability across multiple skin types, with this mesh version marketed as an upgrade over previous formulations.
Seasonal/Climate Suitability
The matte finish and long-lasting properties are explicitly referenced as ideal for summer heat and humid climates (Singapore, Korea), driving seasonal purchasing decisions.
How they use it
Daily Foundation Base with Light Application
Most reviews describe using minimal product—described as 'one puff for full face' or 'thin application'—as the standard routine, emphasizing buildability and the need for proper amount control to avoid caking.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer & Hot Climate Regular Use
Consumers in tropical and subtropical regions report using this as their go-to summer foundation, with 10+ hours of wear with touch-ups and performance in sweat-prone conditions.
Combination with Setting Powder
Many users apply the included or complementary powder pact (loose powder) to set the foundation and extend wear time, particularly those with oily skin in warm weather.
Layering for Coverage Adjustment
Reviewers describe adjusting coverage by layering thin coats or using spotting techniques (e.g., thinner application on cheeks), indicating a technique-dependent product that requires user skill.
Retouch & On-the-Go Use
The mesh cushion format is praised for convenient reapplication throughout the day, particularly for professionals and those with active routines.
