Brand loyalty to 3CE
Many reviewers mention already owning or loving other 3CE blush lines (e.g., Mood Recipe Face Blush) and purchased this to try the brand's newest release.
2-in-1 convenience for travel
Multiple reviewers cite the combined blush+highlighter compact as ideal for travel and daily makeup bags, reducing the number of products needed.
Influencer/makeup artist recommendation
Several Japanese reviewers note purchasing after a makeup artist ('メイクさん') recommended it or after seeing it used in a directed makeup look.
In-store testing and impulse purchase
A number of reviews describe testing the product in-store (Olive Young, Mijang) and buying immediately after seeing the color in person.
Sale/promotional pricing
Many buyers explicitly mention purchasing because it was discounted or bundled in a set, citing good value as a key motivator.