— · Makeup
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4.7
100 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
Many reviewers (labeled as repeat buyers) purchased this foundation after positive experiences with Espoir's Be Velvet Cushion or other Espoir base products. The brand has established a loyal following in Korean and Japanese markets.
Influencer & Professional Recommendation
Multiple reviews mention YouTubers, makeup salons, and hair makeup artists recommending this product, driving trial purchases among followers seeking professional-endorsed cosmetics.
Color Mixing & Customization
Several consumers specifically bought this foundation to mix with darker shades or other foundations for tone adjustment, highlighting demand for customizable base products among makeup enthusiasts.
Seasonal Need (Summer Mattifying)
Reviewers with oily skin purchased this as a summer-specific foundation to combat oil control and achieve a matte finish during hot months.
Sales & Promotional Offers
Multiple reviewers explicitly mentioned purchasing during sales or when bundle deals (e.g., with brush) were available, indicating price sensitivity and deal-driven purchasing behavior.
How they use it
Thin Layer Application with Blending Tools
Reviewers frequently recommend applying a thin layer using a brush or spatula and blending quickly, as the formula sets fast and can appear floating or unblended if applied too thickly.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Moisturizing Products
Dry and dehydrated skin users report mixing the foundation with facial oils or applying it over moisturizing creams to prevent drying effects and improve wear comfort.
Mixing with Other Foundations
Many reviewers intentionally mix this foundation with darker or more hydrating formulas to adjust shade, coverage, or moisture balance to suit their skin needs.
Summer-Specific Use
Multiple users designate this as a summer foundation paired with lighter skincare, while using more moisturizing bases during winter months.
Daily/Long-Wear Routine
Users with oily skin report using this as a go-to daily foundation that holds through 8-10 hours without significant wear-off, supporting its positioning as a durable base.
