— · Makeup
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4.8
80 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social media buzz
Multiple reviewers mention discovering the product through YouTube reviews, Instagram, TikTok recommendations, and 'all the reviews' online, indicating significant social media presence and influencer endorsement driving initial purchases.
Brand reputation and product line extension
Several consumers purchased this primer after positive experiences with other So Natural products (e.g., the mist/spray fixer), viewing it as a complementary item to complete their routine.
Repurchase and loyalty
Numerous reviews mention purchasing multiple bottles (e.g., 'third bottle,' 'bought two'), indicating strong satisfaction and intention to continue using the product long-term.
Seasonal and situational need
Consumers specifically bought this for summer use, humid weather conditions, or situations requiring exceptional durability (e.g., weddings, workouts, sweat-prone situations).
Gift and packaging appeal
Reviews highlight attractive packaging design and presentation, with some customers purchasing as gifts or being drawn to the product's aesthetic appeal and unboxing experience.
How they use it
Step in skincare and makeup sequence
Most users apply this after skincare (moisturizer, sunscreen) but before foundation or cushion, using it as a primer to prep the skin. Some apply it before sunscreen as the final skincare step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted application on oily areas
Some reviewers mention applying only on the T-zone (forehead, nose, chin) rather than full face, particularly those managing combination or oily skin.
Mixing with foundation
At least one user reported mixing the serum into foundation to improve texture and smoothness, suggesting versatility beyond traditional primer application.
Combination with makeup fixer spray
Several reviews mention using this primer in conjunction with the So Natural fixer spray at the end of makeup routine for enhanced durability throughout the day.
Frequency and continuity
Many reviewers describe using it daily ('every day use,' 'continuous use for a month'), with some suggesting it is not necessary in winter but essential in summer months.
