— · Makeup
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4.7
299 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute/unique packaging
Many reviewers explicitly say they bought the product because of its distinctive 'objet' packaging design, describing it as adorable, high-end looking, or an impulse 'package buy' (パケ買い).
Influencer/celebrity and social media buzz
Several reviews mention buying after seeing the product recommended by Korean celebrity makeup artists, TikTok videos, or online reviews about a specific shade being trendy (e.g., 'mocha is trending now').
Repeat purchase / brand loyalty
A large number of reviewers note this is their 2nd, 3rd, or 4th purchase of the same or different shades, and several say they now buy every new color the brand releases.
Sale/discount pricing
Multiple reviewers mention buying during a promotion or discount period, citing good value and cost-effectiveness as a reason for purchase.
Gifting
Some buyers purchased the product as a gift for friends, citing the attractive packaging and set inclusions (mini blush, lip essence, gloss) as gift-worthy.
How they use it
Worn alone as a lip color
Most reviewers apply it directly as a standalone lip tint/lipstick for daily wear or special occasions.
Skin concerns raised — and how the product addressed them
✓Many reviewers report the formula does not dry out lips and even feels moisturizing, though those with pre-existing dry or flaky lips still experience clinging and increased dryness.
✓A minority of users, especially with a bundled free essence, report stinging or tingling upon application, though most users report no adverse reaction.
✓Some reviewers note the product can highlight or worsen dry patches/flaking on the lips, with one reviewer explicitly warning against use due to this issue.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used as a lip base or under other products
Several reviewers use it as a base color, applying gloss, lip liner, or another lipstick on top for added dimension or shine.
Layered with lip balm first
Reviewers with dry lips report needing to apply lip balm or moisturizer beforehand to prevent the product from clinging to dry patches.
Used as blush
A number of reviewers repurpose the product by blending it onto cheeks as a cream blush in addition to lips.
Seasonal shade selection
Some reviewers choose specific shades for fall/winter (deeper browns, purples) versus spring/summer (pinks, nudes).
✓While not a skin condition, reviewers frequently note shade mismatches versus product photos which affects satisfaction with undertone matching (warm vs cool).
Concerns and outcomes summarized from reviews; percentages are approximate.
