Refill bundle value
Many reviewers repeatedly cite that the set includes the cushion case plus one or two refills (and often puffs), making it feel like an excellent deal versus buying refills separately.
Repurchase / brand loyalty
A large share of reviews are repeat buyers who say they've used the Banila Co cushion for years or bought it 5-10+ times, citing consistent coverage and finish.
Sale / discount pricing
Several buyers mention purchasing specifically because of a olive young sale or price drop, indicating price sensitivity drives conversion.
Recommendations from friends/family
Numerous reviewers bought it after a friend or family member (including buying for mothers, daughters, or sisters) recommended it.
Seasonal need for a moisture formula
Many switched from the standard/matte version to this Moisture version specifically to combat winter dryness, based on prior experience with the brand's other cushions.