One-step convenience and double cleansing replacement
Multiple buyers specifically purchased this product to eliminate the need for double cleansing routines, citing time savings and ease of use, particularly for daily sunscreen and light makeup removal.
Gentle formulation for sensitive and acne-prone skin
Consumers with dermatitis, sensitivity issues, and acne-prone skin chose this product after negative experiences with traditional cleansing oils, attracted by the ampoule formulation and 80% skincare ingredient content.
Trusted brand loyalty and product line expansion
Several reviewers mentioned they already use UIQ products and purchased this cleanser to explore the brand's skincare line after positive prior experiences.
Price-to-performance value proposition
Buyers noted significant discounts (29% off at Olive Young, bringing price from 24,000 to 17,000 KRW) as a purchase incentive, viewing it as good value for a multi-functional cleanser.