Character/Collectible Appeal
A substantial portion of buyers purchased this set primarily because they are fans of the Loopy character and wanted the set as a collectible item, independent of makeup function. Many noted they were 'suckers for the packaging' or already 'obsessed with Loopy.'
Gift Purchase
Multiple reviews indicate customers bought this as a gift for cousins, nieces, or younger people who appreciate cute makeup and character merchandise. The set's aesthetic and variety make it suitable for gifting.
Color Coordination & Tone Matching
Consumers were attracted to the warm-tone and cool-tone versions, with reviews mentioning color combinations were thoughtfully curated for specific undertones. Some buyers purchased both variants to match their skin tone preferences.
Price & Bundle Value
Reviewers frequently noted the set offers good value for money—multiple products (lip tint, blush, eye pencil, hair clips, case) at a competitive price point, especially during sales and promotions.
Brand Reputation (Colorgram)
Several buyers mentioned Colorgram is their favorite makeup brand, and the collaboration with Zanmang Loopy motivated purchase. The brand has a reputation for quality products and cute packaging.