Repurchase/loyalty to rom&nd lip tint lines
Many reviewers explicitly state this is their second or third purchase of the same or different shade, citing consistent satisfaction with prior rom&nd tints.
Attractive, buildable shade range
Buyers frequently choose based on the appeal of a specific shade name/photo and cite wanting to collect the 'full line' of colors.
Gifting
A notable share of reviews mention buying the product as a gift for mothers, friends, or aunts who then also became fans.
Reputation for hydration vs. typical drying tints
Reviewers say they were drawn in by claims/word-of-mouth that this formula doesn't dry lips like matte tints or other lip products they'd tried before.
Influencer/social recommendation
Several reviewers note being 'influenced' to try the product via social media or friend recommendations, then continuing to purchase after satisfaction.