— · Makeup
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4.8
34 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color Range & Aesthetics
Consumers purchased multiple shades and repurchased due to the attractive color selection, particularly noting cute and trendy tones like cocoa, rosy cocoa, mellow, and bear rose that suit both cool and warm undertones.
Blur Tint Formula Reputation
The brand's blur tint technology is established and trusted; customers specifically mention loving the eglips blur formulation and purchasing this version as an evolution or alternative to other blur tints.
Lip Base/Layering Use
Many buyers chose this product deliberately to use as a foundation lip color, appreciating its ability to serve as a base for additional lipstick application or standalone matte wear.
Matte Finish & Anti-Wrinkle Appeal
Consumers were drawn to the matte finish because it visibly reduces the appearance of lip wrinkles and dead skin cells, addressing common lip texture concerns.
Gift & Personal Testing
Some purchases were motivated by gifting to others (e.g., buying for mom) and by conducting personal color tests to find the best shade match.
How they use it
Lip Base Application
The product is frequently used as a foundation layer beneath other lipsticks or lip tints, allowing consumers to customize depth and tone by layering with darker or red shades.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Standalone Daily Wear
Consumers apply it alone for everyday natural-looking lip color that is lightweight and easy to wear without heavy feel or visible texture.
Atmospheric/Sentiment Makeup Style
The product aligns with trending soft, muted aesthetic makeup (atmospheric makeup), with users selecting shades like mellow and bear rose for this purposeful aesthetic.
Shade Customization
Users apply slightly darker shades to the inner lips for gradient or depth effect, and some apply darker colors on top to accentuate the base tone.
