— · Makeup
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4.7
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral hype / brand reputation
Many reviewers explicitly say they bought it 'because of the hype' around rom&nd and the Glasting Melting Balm line, trusting the brand's reliability from prior makeup purchases.
Repurchase / loyalty
A very large share of reviews are repeat purchases, with customers noting they own 3-10+ tubes in different shades and repurchase as soon as one runs out.
Shade range and personal color matching
Reviewers frequently mention choosing based on personal color analysis (warm/cool, spring/autumn types) and appreciate having many shades to match different skin tones.
Price / value during sales
Several reviews mention buying during a sale or citing the reasonable price as a purchase driver, especially for daily-use repurchase.
Gifting
Some buyers purchased extra units for family members (mom, friend), indicating gifting appeal.
How they use it
Daily/everyday wear
Most reviewers describe using it as a daily, low-maintenance lip product for both bare-face and full makeup looks.
On-the-go touch-up in bag/purse
Many keep it in their purse or cosmetic pouch for quick reapplication throughout the day due to short wear time.
Skin concerns raised — and how the product addressed them
✓Most reviewers say the balm noticeably moisturizes and prevents dryness through the day, though a minority (especially in later reviews) report it can dry out or emphasize flaky lips by evening.
✓Several users with easily irritated or peeling lips report the balm is gentle and doesn't cause discomfort or worsen chapping, positioning it as suitable for sensitive lips.
✓The sheer, buildable tint is praised for brightening and evening out natural lip color while still looking natural rather than masking it.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with lip liner or other lip products
Some reviewers layer it over lip liner or under/over other tints/glosses to boost color intensity or create a gradient look.
Seasonal use for dryness
Frequently used in winter or dry climates as a moisturizing base, with several noting it helps combat dry, flaky lips in cold weather.
Natural/no-makeup makeup step
Commonly used as a subtle color step for 'no-makeup' or minimal makeup routines rather than as a bold lip statement.
✓This is only partially solved: many reviewers note the balm's color and gloss fade within a couple of hours or after eating/drinking, so it functions better as a quick-refresh product than a long-wear one.
✓Complaints of stickiness are countered by an equal number of reviews praising the non-sticky, lightweight feel, suggesting experience varies by shade/batch or personal preference.
Concerns and outcomes summarized from reviews; percentages are approximate.
