— · Makeup
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4.5
387 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
1+1 bundle value
Many buyers cite the two-for-one deal and low unit price as their main reason for purchasing, often stocking up because it 'won't run out for a long time.'
Repurchase loyalty
A large share of reviewers say this is their 2nd, 3rd, or even years-long repeat purchase, describing it as an eyebrow staple they 'can't live without.'
Dupe for premium brands
Several reviewers bought it specifically as a cheaper alternative to Shu Uemura's Hard Formula or Anastasia Beverly Hills pencils, citing similar performance at a fraction of the cost.
Influencer/celebrity buzz
Purchases were prompted by YouTuber and vlog recommendations, and one reviewer notes a Girls' Generation member's public endorsement drove interest.
Natural shade match for dark hair
Reviewers with black or dark brown Asian hair specifically sought this pencil because gray-brown and taupe shades are noted to blend well without looking orange or muddy.
How they use it
Daily natural brow routine
Most reviewers use it as an everyday, quick base step, often paired with the included spoolie brush or a brow powder to soften the line.
Warming before application
Skin concerns raised — and how the product addressed them
✓Reviewers say the buildable, non-clumping formula naturally fills gaps and creates fuller-looking brows without a heavy drawn-on effect.
✓Several reviewers with oily or combination skin report the pencil stays put all day without smudging or fading.
✓Reviewers with dry skin note the pencil requires more rubbing/pressure to deposit color and can look uneven, suggesting it is only partially suited to dry skin without prep.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Several buyers note the pencil tip needs to be warmed (with a lighter, hand, or a few uses) to soften the wax before it glides on smoothly.
Build-up technique
Because pigmentation is often described as light-to-medium, users layer multiple light strokes to gradually deepen color rather than applying heavily in one pass.
Dual-tip technique for shaping
The angled/diamond-shaped tip is used for both broader front-of-brow fill and finer detail at the brow tail, though several find the thickness a challenge for fine tail strokes.
Worn under makeup and makeup-free
Reviewers report using it both bare-faced for a subtle everyday look and layered under or with heavier makeup, and note it holds up under masks and sweat.
✓A minority with sensitive skin report the hard formula is uncomfortable or ineffective to apply even after trying recommended techniques, indicating this is not fully resolved for that group.
Concerns and outcomes summarized from reviews; percentages are approximate.
