Many reviewers say they buy 'without fail' from rom&nd and are repurchasing multiple shades of this gloss line because previous colors performed well.
Trendy muted 'soy milk' shade concept
The milky, low-saturation beige/pink shades tied to the current muted makeup and 'mullip' trend attracted buyers wanting an on-trend natural look.
Cute packaging & collab appeal
The soy-milk-carton style packaging and Miffy/Zoa collaboration designs were frequently cited as a reason to buy, especially for gifting or collecting.
Sale/discount pricing
Several reviewers mention buying during Olive Young sales or bundle sets (with mini lip pencil) because of good value and coupon discounts.
Influencer/creator recommendation
Reviewers reference 'wonhee's pick' and YouTuber recommendations as a purchase trigger, indicating influencer-driven demand.
How they use it
Worn alone or layered
Many use the gloss as a standalone everyday lip color, while others layer it over lip tints, lipstick, or lip liner to tone down bolder colors or add shine.
Used with included mini lip pencil
Skin concerns raised — and how the product addressed them
Dry/chapped lips22%
✓Reviewers consistently report the gloss keeps lips hydrated and plump without drying them out, even after tissue-off.
Uneven or dull lip tone15%
✓The sheer muted tint is used to correct or soften uneven lip color and tone down darker natural lip pigmentation.
Sensitivity/irritation4%
✓Most users report no issues, but a small number with sensitive lips experienced peeling and reduced usage.
Shade mismatch for skin tone18%
✓
Points to note
–Poor shade range for deeper/warmer skin tones
–Settles into lip lines
–Inconsistent stickiness/thickness
–Low pigmentation/sheer color payoff
–Short staying power
18
Miffy collaboration9
cute color40
sale/discount15
Sentiment breakdown
Positive
82%
Neutral
11%
Negative
7%
Share of analyzed reviews by overall sentiment.
The bundled mini lip liner pencil is frequently used together with the gloss for definition or gradient lip looks.
Daily/reapplication throughout day
Several reviewers note the gloss wears off during eating/drinking and requires frequent reapplication, treating it as a touch-up product carried in a bag.
Base/corrector role
Because pigment is sheer, some use it as a lip base or corrector on top of concealer or under bolder lipstick rather than for strong color payoff.
Year-round use
Some reviewers describe using different shades depending on season or mood, citing it as an all-season staple in their lip product rotation.
✓Not fully solved—many deeper or warmer-toned users report the shades look ashy or unflattering, limiting suitability to fairer/cooler skin tones.
Fine lip lines/texture8%
✓Partially addressed—gloss smooths lips overall but pale shades can visibly pool in vertical lip lines for some users.
Concerns and outcomes summarized from reviews; percentages are approximate.