Brand trust / Beauty of Joseon reputation
Many reviewers say they buy based on loyalty to the BOJ brand or other BOJ ginseng-line products they already trust, expecting similar quality.
Ingredient reputation (ginseng)
The ginseng seed oil formulation and its 'calming, gentle' reputation is repeatedly cited as a reason for trying the product, especially by dry or sensitive-skin buyers.
Recommendation from friends, dermatology clinics or online reviews
Several buyers mention being told to buy it by a friend, a Seoul skin clinic, or after reading positive reviews online before purchasing.
Repurchase / loyalty
A large share of reviews explicitly note this is their 2nd, 3rd, or multi-year repurchase, indicating strong retention once trialed.
Price / value perception
Multiple reviewers call it 'good value for money' or 'reasonable price' relative to competing oil cleansers like Manyo or Banila Co.