— · Makeup
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4.5
162 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer recommendations
Multiple reviewers explicitly mention purchasing after seeing beauty influencers use the product to extend their double eyelids or create aegyo-sal makeup, indicating strong social media-driven demand.
Repurchase behavior
Numerous reviews reference buying the product multiple times ("3rd repurchase," "used it all and bought again"), demonstrating high customer satisfaction and intent to reorder.
Accessibility for beginners
Consumers cite purchasing because the product is easy to use compared to eyeshadow or pencil liners, with a precise fine brush tip that reduces application difficulty.
Shade variety for different skin tones
Some buyers specifically purchased the Intense shade after noting the Original wasn't visible enough on medium-to-dark skin, showing they seek better color payoff options.
Price and value perception
Reviews mention buying on sale and note good pricing relative to competitor products, with some surprised by quality at the price point.
How they use it
Daily under-eye and aegyo-sal application
The most frequently cited use is drawing under the eye to create aegyo-sal (fat-bag effect) or shadow definition, used daily or regularly in makeup routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Double-eyelid extension
Many consumers apply it along the double-eyelid crease to extend or deepen the visible eyelid line, making it a key step in their eye makeup.
Multi-purpose detail work
Reviewers use it for fake freckles, lip over-line, eyebrow shading, and filling triangular zones near the nose—indicating versatility beyond the original intended use.
Quick morning makeup shortcut
Several mention using it as a fast alternative to eyeshadow or cream products, enabling quicker makeup application and described as convenient for time-pressed mornings.
Layering and blending technique
Users report applying it and then rubbing or blending to adjust intensity, with some finding it easier to control saturation this way compared to powder products.
