— · Makeup
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4.7
523 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social media recommendations
Multiple reviewers cite YouTube beauty creators (e.g., minsco), K-drama star Siyeon's tutorial, and rom&nd's celebrity collaborations (GD, ZO&FRIENDS) as the reason they tried the product.
Repeat purchase / brand loyalty
Many reviewers explicitly mention this being their 2nd, 3rd, or 4th purchase of the line, and some say they own 'all shades' of the brand, indicating strong repurchase behavior.
Gifting
Several reviews describe buying the tint as a birthday or general gift for friends or receiving it as a gift and then repurchasing it themselves.
Price / value for money
Reviewers frequently mention buying multiple colors due to affordable pricing, discount promotions, and good quality-to-price ratio ('가성비').
Curiosity about the new 'blur fudge' texture
First-time buyers often mention wanting to try the unique blurring, mousse-like texture that differs from rom&nd's other velvet or juicy tint lines.
How they use it
Worn alone for a natural blurred lip
Most reviewers apply the tint directly on bare lips to achieve a soft, matte, 'no-makeup' blurred look for daily wear.
Skin concerns raised — and how the product addressed them
✓Reviewers report mixed results: many say the formula is surprisingly non-drying, but a significant share note it dries out or flakes on lips over time, recommending lip balm or exfoliation beforehand.
✓The tint's signature blurring texture is repeatedly credited with visually smoothing vertical lip lines and creating a soft-focus finish.
✓Multiple reviewers use the tint as a color-correcting base to neutralize their natural darker lip pigmentation before applying other lipstick.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Used as a lip base/primer
A notable subset uses the tint as a base coat to neutralize natural lip pigmentation or even out lip tone before layering lipstick or gloss on top.
Mixed or layered across shades
Several reviewers combine two colors (e.g., shade 6 and 7, or 06 and 07) to customize a personalized shade or create gradient/ombré lip looks.
Paired with lip balm/prep due to dryness
Many reviewers recommend exfoliating or moisturizing lips beforehand since the matte formula can feel drying with prolonged wear.
Used seasonally for muted/cool tones in colder months
Several reviews describe choosing rose-brown or mauve shades specifically as 'perfect for winter' looks.
✓Some reviewers note the matte finish can emphasize dry or flaky patches, though pairing with lip prep resolves this for most.
Concerns and outcomes summarized from reviews; percentages are approximate.
