— · Makeup
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4.8
94 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging and Licensing Appeal
The Toy Story collaboration design is a primary driver, with multiple reviewers describing buying the product primarily for the cute packaging and licensing tie-in, especially collectors and franchise fans.
Seasonal and Color Story Novelty
The unique pastel and shimmer-heavy color palette offering cool-toned, light shades is marketed as summer-appropriate and represents a fresh departure from traditional CLIO offerings, attracting buyers seeking new color directions.
Included Mesh Pouch Value
The bonus mesh pouch is frequently cited as motivation for purchase, offering practical storage and portability appeal alongside the main product.
CLIO Brand Reputation and Sales
Existing CLIO eyeshadow users repurchase based on trusted formula quality, while promotional discounts and sales events drive impulse buying and trial among price-sensitive consumers.
How they use it
Shimmer and Highlight Focus
Consumers use the colorful glitter shades (especially blues, pinks, and greens on the right side) primarily as highlighter or accent shades for inner eye corners and lower lash lines rather than all-over lid colors.
Layering with Darker Shades
Many reviewers apply lighter pastel shades as base or transition colors and layer darker matte and neutral browns from the left side to create definition and make the palette more wearable.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer and Light Makeup Routine
The palette is positioned and used for warm-weather makeup, light everyday looks, and soft, fairy-like aesthetic makeup rather than dramatic evening wear.
Gradient and Blending Application
Users appreciate the ease of creating gradients and blending the soft matte and pearl finishes together, suggesting it pairs well with existing eyeshadow collections.
