Brand halo from ILLIYOON body lotion
Many buyers already used and loved ILLIYOON's body lotion/cream line and purchased the scrub wash to try more products from the same trusted brand.
Value 2-bottle set on sale
Frequent mentions of buying during Olive Young discounts, coupons (e.g., 35% off) or 'buy 1 get 1' promotions, citing large volume for a low price as a key motivator.
Repeat/repurchase loyalty
A large share of reviews explicitly state this is their 2nd, 3rd, or ongoing repurchase, indicating strong retention once tried.
Scent appeal and recommendations
Several buyers cite the citrus/yuzu scent description or a friend's/SNS recommendation as the reason they decided to try the product.
Convenience of combined wash + scrub
Reviewers liked that it merges body wash and exfoliation into one pump-dispensed product, saving them from buying a separate scrub.