— · Sun care
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4.8
86 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty & brand reputation
Numerous reviews indicate customers have repurchased this product multiple times (5+ purchases mentioned) and specifically cite Beauty of Joseon as a legendary/legendary-status brand they trust and return to repeatedly.
Double-pack value & bundle appeal
Customers explicitly purchase due to the 1+1 double-pack deal offering cost savings and convenience, with several noting they buy ahead to stock up for summer.
Cute packaging & stress ball bonus
The limited Choonsik edition design and included stress ball (described as 'adorable,' 'cute,' 'kawaii') motivated purchases and gift-giving decisions, particularly among social media-aware consumers.
Influencer & social media discovery
At least one review explicitly mentions discovering the product via YouTube recommendation (YT介紹), indicating TikTok/Instagram/YouTube influence on purchase decisions.
Lightweight texture & skin fit alignment
Consumers with oily, combination, or sensitive skin specifically seek this product because previous sunscreens felt too heavy; this addresses a pain point in their skincare routine.
How they use it
Year-round daily facial sunscreen
Multiple reviews state this is used daily for the entire year, with some noting they switch to this formula specifically in summer and a different texture in winter for optimal feel.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-makeup base layer
High frequency of use before makeup application; reviews highlight it spreads well and doesn't interfere with foundation without flaking or pilling.
Dry-skin moisturizing step
Several users with dry skin layer it as both sunscreen and moisturizer, applying it as an extension of their skincare routine rather than a separate step.
Sensitive skin & rosacea-prone application
Consumers with acne-prone, rosacea, and sensitive skin report using it daily without irritation, indicating gentle formulation suitable for compromised skin barriers.
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