— · Makeup
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4.8
100 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute Packaging & Aesthetics
Many buyers are initially attracted to the product's pink-themed, compact, visually appealing design. The packaging itself is frequently cited as a gift-worthy reason for purchase and serves as a primary driver for trial and repeat orders.
Repurchase & Brand Loyalty
Numerous reviewers explicitly state they have repurchased this item multiple times ("4th or 5th purchase," "keep buying it again"). The brand Mentholatum Lipice is trusted, and strawberry variant loyalty is strong among existing users.
Affordable Price Point
Reviewers frequently highlight the product as 'very good and affordable' and emphasize value-for-money, making it an accessible impulse purchase and gift option.
Scent & Flavor Experience
The strawberry scent is a primary purchase driver, with comparisons to strawberry milk, pocky, and ice cream. Consumers actively buy multiple flavors to collect and compare scent profiles.
SPF Sun Protection Feature
Consumers in sun-heavy climates (Australia mentioned specifically) appreciate the integrated SPF, which differentiates it from standard lip balms and justifies purchase for outdoor/daytime use.
How they use it
Pre-Makeup Prep Step
Multiple reviewers use it as a base before applying matte lipstick or lip makeup, leveraging the smooth texture and cooling sensation to prime lips.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent Reapplication Required
Consumers note the product requires regular reapplication (roughly every 10 minutes to a few hours), indicating it is used as a touchup item throughout the day rather than long-wear protection.
Daytime & Outdoor Use
Reviewers favor using it during daytime and outdoor activities, attributed to the refreshing cooling sensation and SPF protection for sun exposure.
Bedtime/Overnight Application
Some users apply it before bed for intensive overnight lip hydration and mention waking with softer, protected lips.
Layering with Other Products
The balm is described as 'light' and 'not heavy,' allowing consumers to layer or reapply without buildup, supporting flexible usage alongside other lip products.
