TikTok/social virality
Multiple reviewers explicitly say they bought it because it was 'viral on TikTok' or seen in influencer videos showing it used as a mask.
Repurchase after trying other Arencia colors
A large share of reviewers already used the green, blue, or black tea versions and bought the rosehip pink version to compare or collect the full range.
Sensitive/dry skin reputation
Many buyers with sensitive or dry skin purchased specifically because reviews claimed it doesn't strip or irritate skin, seeking a gentler alternative to their usual cleanser.
Bundled bonus/sample size
The included mini blue cleanser is cited as a purchase driver, letting buyers trial another variant cheaply or use it for travel.
Promotions/discounts
Several reviews mention buying during Olive Young sales or bundle promotions, citing good value and 'worth it' pricing during discounts.