— · Makeup
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4.7
353 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Word-of-mouth and SNS hype
Many buyers cite seeing the product recommended heavily across social media, YouTubers, and other users' reviews before purchasing, describing it as living up to 'the hype'.
Influencer/celebrity association
Several reviewers mention buying because a favorite influencer or idol (e.g., a TWICE member) was seen using it in makeup looks.
Shade-mixing/adjuster utility
A large share of purchases are explicitly to use the balm as a mixer to lighten or darken other foundations/BB creams rather than to wear alone.
Repurchase loyalty
Numerous reviewers state this is a repeat purchase and call it their 'holy grail' or go-to base product, citing consistent satisfaction over multiple purchase cycles.
Gifting
At least one reviewer purchased it as a gift for a family member, noting the lightweight coverage was well received.
How they use it
Mixed with other foundations/BB creams
A very common pattern is blending this product with other complexion products to adjust shade (lighten or darken) or improve texture/hydration.
Blending 'One' and 'White' shades together
Skin concerns raised — and how the product addressed them
✓Many pale-skinned users had to buy and blend the 'White' shade to lighten the base 'One' shade, and warm-toned users noted a grey cast, though most found a workable mix eventually.
✓Most dry-skin reviewers report it doesn't cling to dry patches and feels moisturizing, though a small subset still found it drying or flaky.
✓The majority of acne-prone or oily-skin reviewers say it doesn't clog pores or worsen breakouts and helps with a healthy-looking finish, but a few reported breakouts or midday oiliness/breakdown.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many users combine the two core shades in ratios like 1:1 or 1:2 to achieve a customized skin match, since 'One' alone often runs dark or grey.
Worn alone for light/no-makeup looks
Reviewers frequently use it solo for everyday, natural, or 'skin but better' looks when they want sheer coverage without a full foundation.
Applied with fingers or brush in thin layers
Several reviewers note that a small amount (one pump) goes a long way and is best applied thinly and buildable for more coverage.
Used for contouring/highlighting
Some reviewers repurpose the lighter or darker shades specifically as highlight or contour products rather than as a full-face base.
✓Reviewers who blended shades reported the balm visibly reduced redness and blurred pores, though it was described as insufficient for concealing active acne without added concealer.
✓Users say it evens out tone and adds a healthy 'tone-up' glow, often used specifically to brighten dull or tired-looking skin.
Concerns and outcomes summarized from reviews; percentages are approximate.
