— · Cleanser
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4.7
77 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sensitive skin compatibility
Buyers specifically purchase this product after experiencing irritation from other cleansers or oil-based removers; many report switching to this milk formula to prevent acne, redness, and barrier damage.
Repurchase and loyalty
Multiple reviewers indicate this is a repeat purchase (2nd, 3rd, 4th+ orders), suggesting strong satisfaction and habit-forming usage patterns once consumers find it works for their skin type.
Ingredient reputation and K-beauty trust
Consumers mention purchasing based on Dewytree's brand reputation in Korean cosmetics and comparisons to other respected milk cleansers (Isntree Yam Root, Manyo), indicating brand awareness drives selection.
Seasonal and situational need
Buyers purchase specifically for winter dryness or when they have irritated skin, viewing it as a targeted solution for sensitive periods rather than an everyday alternative.
Price and value perception
Reviewers cite favorable pricing, discounts, and value-for-money as purchase motivators, with comments on 'good price' and 'gaseungbi' (great value) in Korean reviews.
How they use it
Morning and light-makeup cleansing
Frequently used as a morning cleanser or sole cleanser on days with minimal makeup (sunscreen, powder only), applied with 3-4 pumps on dry face.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
First cleanse in double cleansing routine
Many consumers use this milk as the first step instead of oil-based cleansers, followed by foam or water-based second cleanse to remove remaining impurities.
Seasonal rotation in winter
Several reviewers note increased usage during winter months or dry seasons when they avoid stronger, drying cleansers and prioritize hydration and comfort.
Gentle alternative for irritated or compromised skin
Used as a targeted product when skin is reactive, acne-prone, or barrier-damaged, rather than as an everyday all-purpose cleanser for heavy makeup days.
Massage-based application for efficacy
Reviewers mention needing to massage the product into skin longer or with more rubbing to achieve adequate cleansing, suggesting manual effort enhances effectiveness.
