Word-of-mouth and social media recommendations
Many buyers cite friends, family, TikTok, and YouTube reviews (including specific influencer/idol mentions like 'HEESEUNG') as the trigger for first purchase.
Reputation for gentle, non-stripping cleansing
Shoppers with sensitive, acne-prone, or dry skin sought this product specifically because it's known not to over-dry or irritate, unlike other foaming cleansers they'd tried.
Repurchase loyalty
A large number of reviews explicitly mention this being their 2nd, 3rd, or 4th bottle, indicating strong repeat-purchase behavior once trialed.
Centella/salicylic acid ingredient reputation
Buyers with acne, oily skin, or clogged pores purchased it for its calming Centella asiatica content and mild salicylic acid for sebum/pore care.
Gifting
Several reviewers bought it as a gift for sisters, mothers, or daughters after personal satisfaction with the product.