— · Makeup
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4.7
118 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Positive social proof and reviews
Many buyers discovered the product through online comments and recommendations on Olive Young, with multiple reviews stating they purchased specifically because of positive word-of-mouth reviews from other users.
Gift-giving and collection appeal
Several customers mentioned buying as gifts for sisters/friends or collecting multiple shades, indicating the product's attractive packaging and variety drives impulse purchases.
Influencer visibility and trending status
References to the product trending on social platforms (Instagram, TikTok) and seasonal/promotional visibility on sales platforms like Olive Young drove purchasing decisions.
Price competitiveness
Multiple reviews highlight the reasonable/good price point relative to performance, making it an attractive value proposition compared to competitor glosses.
Repeat purchase behavior
Numerous reviews indicate existing customers re-buying after positive first experiences, with some explicitly stating they 'already have 1-6' or purchased again after finishing previous units.
How they use it
Layering over matte/tinted lips
High frequency of use as a gloss topper over matte lipstick or tinted products to add shine and create a plumped appearance; multiple reviews mention applying over base lipstick for enhanced effect.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Standalone daily wear
Many consumers use it as a single-step lip product for everyday/work makeup, appreciating its natural color payoff and glossy finish without requiring base product.
Touch-up throughout the day
Used during the day to refresh worn tinted products or revive morning makeup, particularly convenient for work/school settings where full reapplication is impractical.
Multiple coats for fuller effect
Users note that 2-3 applications may be needed for desired color intensity and plumping effect due to sheer formula, making it a customizable product.
Seasonal rotation
Mentioned as particularly suitable for specific seasons (autumn, spring) and suitable for both warm and cool skin tones, allowing shade variety across year.
