— · Makeup
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4.9
25 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and positive reviews
Multiple buyers cited the Présian brand's good reputation and strong customer feedback as reasons for purchase, indicating brand trust drives acquisition.
Repurchase loyalty
Several reviews mention buying additional units, indicating strong repeat purchase behavior and customer satisfaction with the formula.
Attractive packaging and design
Consumers explicitly mentioned the cute mascara-case style packaging and luxury aesthetic as a motivation for purchase.
Lash health concerns
Buyers with weakened or damaged lashes from perming, frequent styling, or natural shedding purchased it specifically for conditioning and care benefits.
Sensitive eye compatibility
Consumers with sensitive eyes sought out this product based on reviews stating it does not irritate or sting.
How they use it
Daily application routine
Multiple reviews indicate daily or frequent application, including morning and evening use as part of the regular makeup or skincare routine.
Pre-curler application
Users apply the serum before using an eyelash curler to lift and condition lashes, suggesting this is an established step in the beauty routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Light makeup occasions
Some consumers use it for simple, natural makeup days rather than full makeup, leveraging its subtle tinting and conditioning properties.
Nighttime conditioning
Several users mentioned applying it before bed as a nightly lash treatment to strengthen and condition lashes overnight.
All-day wear
Reviewers note using it during school or throughout the day, suggesting it is durable and does not require frequent reapplication.
