— · Cleanser
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4.8
522 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat/loyal repurchase
An unusually high number of reviewers mention buying this cleanser multiple times (3rd, 5th, 6th, even 10th tube) and using it for years, indicating strong brand loyalty and repeat purchase behavior.
Low pH / dermatologist and ingredient reputation
Many buyers specifically sought out this product because of its low pH, mild formulation, and inclusion of betaine salicylate, often citing it as recommended by dermatologists or trusted for sensitive skin.
Value / double-pack promotion
The 1+1 double pack and affordable price were frequently cited as a purchase driver, with reviewers calling it 'cheap and good' or a 'great deal' for stocking up.
Word-of-mouth and influencer/friend recommendation
Several reviewers say they tried it after a friend, sister, or influencer recommended it, then became repeat buyers themselves.
Family/gift purchases for teens and sensitive-skin relatives
Many parents bought it for teenage children or siblings with acne-prone or sensitive skin, citing its gentleness as suitable for younger or reactive skin.
How they use it
Primary morning cleanser
The overwhelming majority use it specifically as a morning face wash as the product name suggests, often before sunscreen and moisturizer.
Skin concerns raised — and how the product addressed them
✓The vast majority report the gel leaves skin feeling moisturized and non-tight after washing, though a small subset still experienced dryness.
✓Reviewers with sensitive or redness-prone skin overwhelmingly report the low pH formula does not irritate or worsen redness, making it a trusted option for reactive skin.
✓Many acne-prone users, including teens, say it helps manage breakouts and inflammation without over-drying, attributing this partly to the mild salicylic acid derivative.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
No-lather / wet-hand convenience
Many reviewers highlight using it without foaming, applying directly to wet skin/hands for a quick routine, especially valued when showering in the morning.
Second step of double cleansing
Some use it as the water-based second cleanse following an oil cleanser or makeup removal step, particularly in evening routines.
Also used at night or twice daily
A subset of users apply it both morning and night, or switched to evening-only use because the gel felt harder to rinse off quickly in the morning.
Foaming with a net for denser lather
A few Japanese reviewers note using a foaming net with a little water to build a finer foam, since the gel does not foam heavily on its own.
✓Users with oily or combination skin describe it as effectively removing overnight oil and shine while keeping skin balanced rather than stripped.
✓A few reviewers specifically noted visible improvement in nose blackheads/pore congestion with regular use.
Concerns and outcomes summarized from reviews; percentages are approximate.
