— · Makeup
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4.6
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and line expansion
Customers who already use other KATE lip products purchased this souffle matte as a natural extension, attracted by the brand's reputation within their lip care routine.
Friend and peer recommendations
Word-of-mouth recommendations from friends drove purchase decisions, indicating strong social proof and consumer satisfaction that translates to gifting behavior.
Color and finish aesthetics
Vibrant, trendy brick and warm-tone shades with a matte finish appealed to consumers seeking a contemporary look, particularly those interested in blotted or layered lip effects.
Value and multi-shade purchasing
Customers repurchased multiple shades and color variants, suggesting perceived value and a collectible appeal that encourages basket expansion.
How they use it
Frequent reach-grab for matte looks
Consumers use it regularly when they specifically want a matte lip finish, positioning it as a go-to product within their routine rather than everyday wear.
Blotted and layered application
Users blend and blur the color to create softer, diffused lip effects, often pairing it with other lip products like Colorgram cement for dimension.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Moderate durability during eating
Reviewers note the color diminishes noticeably when eating or drinking, though it maintains better staying power than some competing blur tints; use with straws recommended.
Shade customization per skin tone
Consumers select different shades to match their natural lip undertone, indicating shade range awareness and personalized selection for optimal wear.
