Brand reputation and market fame
Multiple reviews explicitly mention buying the product because it is well-known and highly recommended. Consumers cite its established status in the lash adhesive category as a key driver.
Repeat/loyal customer base
Many reviewers state they have purchased this product multiple times over years, indicating strong satisfaction and habitual repurchasing behavior despite competitive alternatives.
Specific product format preference
Several consumers mention switching to the tip type after previously using tube versions, or preferring the tip dispenser format for convenience and portability.
Attractive packaging and aesthetics
Japanese and Korean reviews praise the cute packaging and appearance of the product, with the black color specifically highlighted as visually appealing.