— · Makeup
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4.7
167 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Aesthetic packaging and cute design
Consumers frequently purchased this palette for its visually appealing, ice-cream-like packaging design and daisy-themed aesthetic that works well for gift-giving and personal use.
Vegan and hypoallergenic formulation
Multiple reviews highlight purchasing decisions driven by the absence of carmine and other common allergens, making it suitable for those with sensitive skin or cosmetic ingredient sensitivities.
Influencer endorsement (SEVENTEEN's Wonwoo/Wonyoung)
Several reviews mention buying the palette after K-pop idols became brand ambassadors, citing the desire to recreate celebrity makeup looks.
Sale and discount pricing
Numerous buyers report purchasing at significantly reduced prices during promotions, with many expressing satisfaction at the discounted cost relative to regular retail.
Repurchase and collection motivation
Some customers bought multiple color options to build a collection, indicating strong repeat purchase behavior and brand loyalty among satisfied users.
How they use it
Daily and everyday makeup routine
The vast majority of reviews indicate this is used as a primary everyday eyeshadow palette for natural, neutral makeup looks suitable for work and casual wear.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal and tone-specific selection
Users select different color options based on season (summer for lighter shades, autumn/winter for warmer/deeper tones) and skin undertone compatibility (warm vs. cool-toned versions).
Blending and gradient creation
Consumers use the varied texture palette (matte, shimmer, glitter) to create blended eyeshadow looks and smooth color transitions from lid to brow.
Multi-use application
Beyond eyeshadow, reviews show consumers using the darker shades for eye shaping/shading, the larger pans as blush, and shimmer shades as highlighter.
Brush application and finger application
Users note applying with both the included brush and fingertips, with some preferring finger application for glitter shades for better adherence and control.
