Influencer and social media recommendations
Multiple reviews explicitly mention YouTube recommendations and TikTok trends driving initial purchase decisions, particularly among consumers seeking Korean skincare solutions.
Ingredient reputation and sensitive skin safety
Consumers specifically sought this product for its mineral sunscreen formulation, absence of certain problematic ingredients like zinc oxide, and inclusion of soothing components (glutathiosome, calming botanicals) marketed for sensitive skin.
Multi-function makeup alternative
Buyers were attracted to its CC cream + sunscreen hybrid positioning, allowing foundation-free days with tone-up coverage and moisturizing base benefits.
Repurchase and brand loyalty
Multiple reviews indicate second, third, or repeat purchases ('リピ3回目', 'Will repurchase'), demonstrating satisfaction with prior use and trust in the Abib brand.
Alternative to out-of-stock products
Some consumers purchased this as a substitute when competitor brands like Skin1004 sunscreen were unavailable, indicating it fills a gap in the watery mineral sunscreen category.