Cute packaging and collectibility
The overwhelming majority of reviews cite the adorable fruit-shaped design (banana, strawberry, blueberry, peach) as the primary purchase driver, with many consumers planning to keep or repurpose the case after use.
Gift suitability for younger audiences
Multiple reviews explicitly mention buying as gifts for friends and sisters, with appeal specifically noted for younger girls, indicating strong gifting potential.
Nostalgia and repeat purchasing
Several consumers mention repurchasing due to fond memories of previous versions, and multiple reviews state they 'keep coming back,' suggesting brand loyalty among existing customers.
Pleasant fruity scents
Consumers frequently praise specific fruit scents (banana, peach, blueberry) as 'lush,' 'sweet,' and appealing, making scent a secondary but meaningful purchase motivator.
Availability in select markets
One review notes the product is 'almost impossible to find in Canada,' suggesting scarcity and exclusivity drive purchases in certain regions.