Long-term repurchase habit
A large share of reviewers describe repurchasing for years (some citing 5, 7, 10, even 15+ years), indicating strong repeat-purchase behavior and brand loyalty.
Reputation of Black Sugar scrub line
Many buyers reference the product's established fame within the SKINFOOD lineup and trust the brand's other food-based skincare products.
Price-to-value/size perception
Reviewers frequently mention the large 210g tub feeling like good value and being cost-effective compared to other sugar scrubs.
Gifting
Several reviews mention buying it as a birthday present or including it as part of a beauty box gift for family members.
Sensitive-skin friendly reputation
Many purchasers with sensitive skin bought it specifically because previous experience or word-of-mouth suggested it is gentler than typical scrubs.