Makeup removal routine staple
Consumers purchased this as a daily makeup cleanser, recognizing its effectiveness as a first-step cleanser in their skincare routine.
Sebum control solution
Multiple buyers sought this product specifically to manage oiliness and sebum buildup, viewing it as a targeted treatment for oil-prone skin.
Ingredient reputation and lighter formulation
Customers were drawn to the hyaluronic acid content and the product's lighter texture compared to competitor brands like Witch Factory, appealing to those wanting hydration without heaviness.
Bundle value and included accessory
The Dual Clean Brush included in the set attracted buyers seeking additional grooming tools, adding perceived value to the purchase.
Repurchase and brand switching
Users of heavier cleansing oils switched to this product after positive experiences, indicating word-of-mouth and repeat purchase intent.