Influencer and online reputation
Many consumers cited positive online reviews and social media buzz as their primary motivation, with phrases like 'heard amazing things,' 'fomo' purchases, and mentions of the product being 'famous' or 'well-reviewed' driving purchase decisions.
Repurchase and loyalty
Numerous reviews indicate repeat purchases (second, tenth bottles mentioned), demonstrating strong product satisfaction and habit formation among existing users.
Brand trust and 3CE prestige
Consumers specifically sought the 3CE brand due to its reputation in Korean cosmetics, with some comparing it favorably to established Western brands like Urban Decay and Benefit.
Price-value proposition
Multiple reviews note 'great price' and good cost-performance (コスパ in Japanese reviews), positioning it as an affordable alternative to premium setting sprays.
Specific product function
Consumers purchased this specifically for dual functionality as both a primer and setting spray, appreciating the versatility in their makeup routine.