— · Makeup
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4.6
32 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and cross-product interest
Multiple consumers purchased the eyeliner after enjoying other So Natural products, particularly the face mist, indicating strong brand equity that drives trial of new product lines.
Trial and curiosity
Several buyers purchased during promotional sales to test the product, attracted by the brand's presence on trusted marketplaces like Olive Young.
Repurchase behavior
Multiple reviews explicitly mention buying the product again, suggesting satisfactory first experiences drove repeat purchases and perceived value.
Affordable pricing
Consumers noted the product's low cost (around 10,400 won mentioned) as a reason for purchase, particularly during promotional periods, making it accessible for trial.
Product-specific features
The slim pen design and ease of precise application attracted buyers specifically seeking delicate, detailed eyeliner work.
How they use it
Precise corner and detail work
Consumers specifically use the slim pen design to draw detailed eyeliner at eye corners and along the mucous membrane for intricate eye makeup application.
Summer and high-sweat conditions
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
One reviewer noted they use it during summer when sweating is high, suggesting use in warm-weather conditions where durability matters.
Layering with liquid fixer
Multiple reviews indicate applying So Natural's liquid fixer on top of this eyeliner to extend wear time throughout the day, suggesting it's integrated into a multi-step routine.
Daily wear routine
Reviewers describe regular, frequent use as part of their makeup routine, with some replacing previous brands like Clio after years of use.
