Influencer and social media recommendations
Multiple reviews mention purchasing based on 'insatagram' or social platform recommendations, indicating strong TikTok/Instagram-driven demand among younger demographics.
Repurchase and loyalty
Numerous reviews explicitly state intention to repurchase ('will purchase all the time', 'ずっとリピートします'), demonstrating high customer retention and product satisfaction.
Gift-giving appeal
Customers cite buying for partners, friends, family, and children, with one reviewer noting it works well as a couples' product. The dual-pack format enhances gift suitability.
Value for money in double-pack format
Multiple reviews praise the 2×250mL set as 'unbeatable' pricing, with consumers specifically attracted to the quantity and price ratio.
Specific ingredient/brand trust
Some customers mention pre-existing loyalty to Milk Baobab (noting they use the matching shampoo), suggesting established brand equity driving cross-product purchases.