Madecassoside/Mediheal brand trust
Many buyers already use Mediheal's madecassoside mask or toner pad line and purchased the sunscreen expecting the same soothing, gentle formula.
Influencer/YouTuber and word-of-mouth recommendation
Several reviewers cite YouTubers, K-beauty imitation-makeup creators, or friends' recommendations as the reason for trying the product.
Value of the 1+1 double set / sale price
Numerous reviews mention buying during Mediheal week or citing the double-set/1+1 promotion as a major reason for purchase and repurchase, highlighting strong price sensitivity and deal-driven buying.
Repurchase due to prior satisfaction
A large share of reviews explicitly state this is a 2nd, 3rd, or more repeat purchase, showing strong loyalty once tried.
Search for lightweight, serum-like sunscreen
Many consumers were specifically looking for a non-greasy, non-white-cast sunscreen alternative and chose this after comparing with brands like Round Lab, Skin1004, or Numbuzin.